What is Fuel On?
If you’ve recently stopped by one of our locations, you might’ve noticed a fresh new name on the sign — Fuel On. While the branding may look different, don’t worry — the heart of who we are hasn’t changed a bit.
Formerly Known as “The Store”
If you’re looking for The Store, you’re in the right place — we’ve just updated our name to Fuel On! You’ll still find the same friendly team, the same reliable service, and the same commitment to our community. Think of it as a fresh coat of paint on the place you already know and love.
Same Great Service. Familiar Faces. New Name.
Fuel On is the next chapter in a long-standing tradition of providing reliable fuel, quality convenience items, and friendly service across Wisconsin and the Upper Peninsula. Many of our customers will recognize the same team members who’ve been here for years — the same smiling faces, the same commitment to great service.
Our name has changed, but our mission remains: to serve our communities with convenience, value, and a positive experience every time you stop in.
What We Offer
Fuel On isn’t just about gasoline — we’re your one-stop shop for everything you need on the go. Across our locations, you’ll find:
• Fresh hot food and grab-and-go meals
• Cold drinks, energy drinks, and coffee
• Baked goods like brownies, donuts, and other sweet treats
• Beer, liquor, and wine
• No-fee ATMs
• EZ Tab machines for quick license renewals (at select locations)
• Propane tank exchanges
• Bait and outdoor essentials (in select locations)
• Car washes and clean, well-lit facilities
• Friendly staff ready to help you fuel up and move on with your day
Whether you're fueling your car or grabbing a quick bite, Fuel On is here to keep you going with quality, convenience, and care.
We’re Local, Just Like You
We’re proud to be part of the communities we serve. From Shawano to Escanaba, from Wausau to Peshtigo, our locations are staffed by your neighbors, friends, and family — people who genuinely care about making your day a little easier.
Come See What’s New (and What Hasn’t Changed)
So yes, we’ve updated the name and the logo, but everything else you love about us is still right here. Fuel On is still your trusted stop for fuel, snacks, and friendly service.
Stop in, say hi, and see what’s fueling your neighborhood!
